top of page


Eyes Don't Lie: Landing Page Insights from Eye Tracking Studies
John Wanamaker, a 19th century department store owner, is attributed with saying, “I know that I waste half of my advertising budget. The...

Diana C Peterson
3 min read


The Pivotal Moment
“The Pivotal Moment - with Kate Broug ” explores the lives of entrepreneurial women focusing on a pivotal moment in their life and...

Diana C Peterson
1 min read


Date.ai
I developed a dating app using AI. Code on GitHub and promo below. Here’s what we’re all about: Find a match in less than 5 minutes a...

Diana C Peterson
1 min read


Instagram Video Content
I've developed content for startups and influencers, including entrepreneur Kate Broug . My favorite videos I've shot and edited for Kate...

Diana C Peterson
1 min read


iPhone Photography: 4 Rules to Live By
Photograph smart. Here's how.

Diana C Peterson
1 min read


Dating Online in the time of Corona (Personal Essay)
I found love online in a pandemic in one of the deadliest cities in the world and it’s the last thing I thought I would ever do....

Diana C Peterson
7 min read


My First Website Built with HTML & CSS
My first website coded using HTML and CSS is live at GitHub . I’ve also provided a screen-grab. Here’s to coding and new adventures!

Diana C Peterson
1 min read


Why does the internet hate the ‘Ghostbusters’ reboot?
What happens when you measure the facial expressions of people as they watch the most disliked trailer in Youtube history? We used eye...

Diana C Peterson
2 min read


Change the Way You Think About Project Management
5 useful tips for project managers ready for a change.

Diana C Peterson
1 min read


Infographic: Command Line Interface(CLI)
Here’s a short intro to CLI.

Diana C Peterson
1 min read


This American Life: The Stress Reducing Powers of Public Radio
I've listened to all 728 episodes of This American Life. Here's my top 10. When I'm stressed I turn to This American Life to focus and...

Diana C Peterson
1 min read


An Interview with Screenwriter & TV EP Scott Rosenberg
Interview published 2009 in HWAS Screenwriter Scott Rosenberg has penned such films as BEAUTIFUL GIRLS, CON AIR, HIGH FIDELITY and GONE...

Diana C Peterson
9 min read


We Know How You Experience the World
What if you could understand the way your customers experience the world, visually and emotionally, without ever asking a question? If...

Diana C Peterson
1 min read
bottom of page